AutoSalesCoaching.comUnderstand the customer
Listen carefully, ask useful questions and understand what matters to them.
Beginner orientation · Step 1 of 3
Discover the auto broker path.
Curious about automotive? Explore how the work could fit your experience, interests and goals—whether you are in sales, changing careers or starting fresh.
A short introduction to the work, the resources and your next step.
What does an auto broker do?
An auto broker helps a customer navigate a vehicle purchase or lease. Depending on the broker’s role and agreement, the work can include understanding needs, comparing suitable options and coordinating with dealerships through the next steps.
Keep the work organized
Bring conversations, opportunities and follow-up into a clear way of working.
Coordinate professionally
Help keep communication and next steps clear for the customer and the people involved.
You can start from different places.
Dealership experience is one starting point. Experience in another kind of sales, customer service or running a business can also give you useful skills to build on. If you are new to the space, start by learning the model.
How you participate depends on the program, your approved role and the requirements that apply to that work.
Next: see the work in motion.
Follow a simple customer journey and see where education, systems and professional support can help.